|
A LOOK BACK AT WONDERCON 2008
Paul Levitz
DC Comics' President and Publisher on the company's new direct-to-DVD films with
Warner Bros. Animation
Other Extended Interviews:
» Darwyn Cooke
» Paul Levitz
» Gregory Noveck
CCI: DC has had a long history of turning their characters into animated
properties. There's been a consistent animated presence on TV since the early
90s. Now you've entered the arena of direct to DVD movies. What does this kind
of format offer for you, storytelling wise, and why now?
Paul: I'd argue our animation history really goes back unbroken to the mid 60s
when you had the New Superman and Aquaman stuff air. Because there really hasn't
been more than a year, maybe a two-year gap at any point, when we didn't have
new animation on the air. iI's a pretty amazing run, so we've got a long history
of loving it.
I think what's different now, with direct to video, is you walk away from the
"this is for little kids only" label. We have a lot of history in animation
going back at least to Batman The Animated Series in the early 90s of shows that
attracted significant adult audiences and got great receptions from them because
they simultaneously worked for kids and for adults. But the direct to video form
for the first time really allows you to do that consciously rather than just the
creative people kind of sneaking it through.
The other thing that changes in the process (is) because you're not advertising
supported but you're entirely customer supported, you get a real orientation of
what it is people most want to watch. How do you identify that, how do you track
that back, and how do you deliver to them? And with out audience, that leads us
logically to the conclusion that what they would like to watch are our classic
stories, our important stories, done in ways that are faithful to the comics
material themselves.
CCI: Part of the allure of the series of new films is its basis in classic DC
stories yet, Superman Doomsday, the first film was very different than it's
comic book source material. Are these stories just jumping-off points for the
movies or will we see more faithful adaptations in the future?
Paul: I think it will very much vary project by project. Doomsday was kind of
a bridge project. It had been started in development before we came to all of
the conclusions from a marketing standpoint that we're now operating with. But
it seems to have met a great reception in its first couple of weeks in the
marketplace as well as the reception it had sort of face to face when we
premiered it in San Diego. First of all, I think you have to look at the story
itself. "The Death Of Superman" story is so lengthy, so complex in its twists
and turns because of how it was originally told (with) literally hundreds and
hundreds of pages of comics material. There were a lot of barriers in doing that
as a faithful literal adaptation, no matter what you did.
So I think it was a very intelligent decision to do something, I think your
phrase was "used it as a jumping-off point" I think that's a very fair
description for it. We started from the source material and said, "Okay, how
would we tell this story for this medium?"
New Frontier is a case where the body of the material is more structured to be a
single story. It wasn't about doing periodical comics with a kind of "Perils of
Pauline" moment intrinsic to it the way "Death of Superman" had been. So it was
a little easier to look at that and see how true to the thing we can get this to
be. We still have to make a lot of changes to make it suitable for the medium.
it wasn't written to be an hour-long animation, it was written to be a 200-page
comic, but I think it's a lot closer to the source.
CCI:
Superman Doomsday was an epic story told by people in its original comics
presentation. New Frontier is also an epic story but it's the vision of one
creator Darwyn Cooke paying tribute to the comics he loved as a kid. How true to
his story is the final film?
Paul: I think everyone will have a slightly different opinion of that. For
Darwyn, that's an enormously emotional question because there are little moments
that mattered a tremendous amount to him that either got picked up or didn't as
the structure changed. For those of us who loved the original and have had a
chance to see this, I think we feel it is very, very true to the spirit and the
magic of the original, and the visual style has a tremendous relationship to
Darwyn's style of drawing the comic.
Nonetheless it's a different thing. It has to be somewhat different thing for it
to succeed on its own terms.
CCI:
It was announced that Darwyn is currently working on a comics sequel to
New Frontier.
Will this come out around the same time as the DVD movie?
Paul: I don't know about the timing. I'm not really in the loop for that but I
know he and Dan Didio have started conversations about a next project in the New
Frontier timeline.
CCI:
Comic-Con hosted the world premier of Superman Doomsday
in July. WonderCon will do the same for Justice League
in February. How important are these
convention screenings for you?
Paul: I think it's a great moment. When I went out there at Comic-Con to
introduce Superman Doomsday and you had, I think, over 4,000 people in Ballroom
20, that's an enormously infectious moment. If you've got something that works,
that's a tremendous group of people to get caught up in the fire of it and get
the word out.
One of the challenges you have with direct to video as a medium is that its sold
through a wide variety of retailers who are not deeply focused on this as a
product. It's not like taking a movie DVD of a 200-million-dollar hit film and
rolling it through the retailer. It's a brand new product each time by
definition. And you really want to create a motivated group of people to go out
and buy it the first couple of weeks to create the retail momentum to
demonstrate success in order to get the right placement for the line on a
continuing basis and to keep the thing rolling. And for that you obviously do a
number of different things, including the Comic-Con or WonderCon events, but
that certainly seems to have worked with Superman Doomsday and I think the
convention (premiere) was a meaningful part of that.
|