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2021 Will Eisner Spirit of Comics Retailer Award

Will Eisner Spirit of Comics Retailer Award logo

If you’re like us, Wednesday is your favorite day of the week! It’s “New Comics Day,” the day all the new comics come out across this great land of ours (and around the world, too), and while it’s not an official holiday, we’re certainly up for making it one! If you take part in this weekly journey to comic book heaven, you probably have a favorite store you visit. If so, consider nominating that store for the comic industry’s most prestigious retail award: The Will Eisner Spirit of Comics Retailer Award!

Each year Comic-Con International honors retailers from around the globe with this award, named after the visionary creator of The Spirit. When Will approached Comic-Con about initiating the award in the early 1990s, he wanted to do so as a way to acknowledge the important role that comics retailers play in the industry, nurturing the relationship between creators and their readers. The comic book retailer provides that vital link in getting the work from the creators and publishers to the public. Will recognized the importance of that link, and Comic-Con continues to recognize it over 25 years after Will’s original idea.

The Award is given out yearly to retailers who have done an outstanding job of supporting the comic art medium both in the industry at large and in their local community. Comics fans around the world have the opportunity to nominate their favorite stores here on the Comic-Con International website. The 2021 Award will be given out as part of the Will Eisner Comic Industry Awards on Friday evening, July 23, 2021 at Comic-Con.

You can nominate your favorite store! Click here to read the nomination guidelines and to access our online nomination form.

The deadline for nominations is April 16, 2021, so hurry and nominate your favorite store now!