Maggie’s World 067: Words

Polonius: “What do you read, my lord?”

Hamlet: “Words, words, words.”

That was in Act 2, Scene 2; Shakespeare wrote those words around 1600, more than five centuries after the Bayeux “Tapestry” had told its story in pictures—and it came to mind while looking at earlier Maggie’s World columns, because it was in the very first installment that I quoted Albert the Alligator’s comment about words in Animal Comics #28: “Ah good at readin’ pitchers.”

Pogo by Walt Kelly and Sugar and Spike by Sheldon Mayer

Pogo read words. Albert, on the other hand … Animal Comics #28 (August 1947) © 2019 Okefenokee Glee & Perloo Inc. Sheldon Mayer took another approach to providing words with pictures. Hey, was this an ancestor of The Marvel Method? Sugar and Spike #12 (December 1957) © 2019 DC Comics


It was certainly one of the appeals of comic books for the little kids that were attracted to picture-stories. But, given that, just how important are words in comic books? (Note that Walt Kelly used a lot of words on that page.)

Harvey Pekar remarked, in response to evaluations of comic art as somehow inferior to other art forms: There’s no limit to how good the pictures can be or how good the words can be. A major focus of many fans’ attention to and love for comics has been the pictures; fans quickly began trying to identify otherwise-anonymous storytelling by its art style. But far more anonymous have been the hundreds (thousands?) of comic-book and comic-strip writers.

Dell Comics editor Oskar Lebeck, himself a writer, often credited writers in bylines; many other Golden Age editors were not as forthcoming.

The process of providing to comics both stories and their words can, of course, be a complex endeavor. It can involve plots, layouts, rough pencils, and finished scripts. It can involve editors, writers, artists, other designers, and letterers. Writer-artists might find themselves with less editing, since they could be more in control of the package and, even if they worked anonymously (John Stanley, Carl Barks), they could sometimes do pretty much as they pleased. In other cases, writer and artist never even met.

Sandman and Spider-Man

First came the words—and the word count on this page of DC’s Sandman #50 (June 1993) is 166: about 15% of this installment of Maggie’s World. © 2019 DC Comics. In the Marvel Method, there was a story conference, then the art—and then came the memorable words. Amazing Fantasy #15 (September 1962). © 2019 MARVEL

Creative Challenges

Writers contribute in a variety of ways, sometimes working closely with editor and artist, sometimes working at a greater distance. For Marvel, Don and I worked both full-script and “Marvel Method” on our few contributions. (“Marvel Method” involves providing a rough plot from which the artist works; the script follows the production of the art.) I recall telling our “Marvel Method” editor that the artist had done a stunning job and that we felt few words were called for on one of the pages. He responded something along the lines of, “That’s OK. I like a lean script.” Sometimes less is more. (But we were paid full page-rate for mighty few words in that case, while the artist knocked himself out to illuminate the actions we’d described.)

And, of course, even a full script can be a huge challenge for the person stuck with making concrete whatever the writer suggests. The writer can say in a brief description that a panel should show 50 French Second Empire Hussars locked in combat with forces of the North German Confederation, but it’s the artist who has to make that 1870 scene work. We provided thumbnails and full script for Marvel’s adaptation of A.E. van Vogt’s “Enchanted Village” but noted that we didn’t think it necessary for the artist to be meticulous about showing van Vogt’s details of the story’s “village.” Nevertheless, Dick Giordano painstakingly presented what was described, item for item.

C.C. Beck once commented on the challenge to the Golden Age pulp illustrator whose pay had previously come from providing one or two illustrations to accompany a short story or novelette—but whose pay now depended on providing dozens of such images for each tale, while the writers provided far fewer words to go with the plot.

All of this comes to mind, as I consider what might be called “post-publication profits.” Having conquered the “Hussars” challenge and conveyed the story in pictures, the artist now can go on to the bonus of art sales. The writer can … well … buy copies (sometimes at a discount) and sell them with autographs. And that’s usually it. Few customers will want to pay for a sheet of words, even if they’re beautifully written. [And, yes, I have done just that—but they were good words in a format suitable for framing. Nevertheless, it doesn’t often happen.]

Brian Michael Bendis and Rian Hughes

These are among recent explorations of the varied aspects of words in comics. Words for Pictures © 2019 Jinxworld, Inc. and © 2019 Korero Press Limited Logo-a-Gogo © 2019 Rian Hughes

Plus …

While we’re on the subject of the art of words, we can also consider the matter of putting words and sound effects on the page. Back in the ninth installment of this column, I discussed the origin of what Mort Walker popularized in Backstage at the Strips: Charlie Rice’s lexicon of symbols for expressions ranging from censored swearing to displays of emotion.

In fact, in lettering and layout, there’s the necessity of form following function: Most traditional comic book lettering is all uppercase. If the letterer doesn’t have to make extra room for ascenders and descenders, more words can fit in balloons and captions. But all-caps lettering makes reading more challenging for dyslexic readers, who often have to depend on word shapes for recognition.

Also customary has been the use of bold typeface, rather than italics or underlined words, for emphasis: Well, it just works, right?

Can you recognize distinctive lettering styles in comics? Todd Klein is an award-winning master of lettering that supports the story, indicates the speaker, and catches the eye. Walt Kelly, Dave Sim, and Chris Ware are among artists known additionally for their mastery of lettering as a function of their art. (Speaking of words suitable for framing, let me note that Klein’s Compendium of Calligraphic Knowledge is a print that is all words but gorgeously presented, with samples of kerning, line spacing, and balloon “air,” among other treats.)

But that involves words in speech balloons and captions. What about words that identify something at a glance? What—in other words—about distinctive logos? When the words, themselves, are pictures?

One of the acknowledged geniuses of the art of the logo was Ira Schnapp (1894-1969), whose first such comics work was his redesign of the logo of DC’s Superman with #6 (September 1940). When you’re looking through the comics racks and back-issue bins, do the logos attract you? Do you look for certain designs?


There are a plethora of books and other guides on writing comics and providing the words for the stories. Good writers and good artists have been there to help readers find the way for decades. If you have favorites, you might enjoy checking to see whether they have provided insights into their work. The more you know about the work that went into what wordsmiths have done, the more you’ll probably admire the skills that went into your entertainment.

Maggie’s World by Maggie Thompson appears the first Tuesday of every month here on Toucan!