{"id":1831,"date":"2016-11-15T13:55:00","date_gmt":"2016-11-15T21:55:00","guid":{"rendered":"https:\/\/www.comic-con.org\/toucan\/?p=1831"},"modified":"2023-12-20T13:57:00","modified_gmt":"2023-12-20T21:57:00","slug":"devourer-of-words-042-fandemonium","status":"publish","type":"post","link":"https:\/\/www.comic-con.org\/toucan\/devourer-of-words-042-fandemonium\/","title":{"rendered":"Devourer of Words 042: Fandemonium"},"content":{"rendered":"\n
\n
\n
\n

MARC BERNARDIN’S DEVOURER OF WORDS<\/span><\/span><\/p>\n\n\n\n

Devourer of Words 042: Fandemonium<\/h1>\n\n\n
Marc Bernardin<\/div><\/div>\n\n\n\n
\"Toucan<\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\"Marc<\/figure>\n\n\n\n

You might not be there yet, but if you\u2019re a published writer, you will get fans. Because here\u2019s the thing: every comic is someone\u2019s favorite. Even if 99 out of a 100 people are like, \u201cMeh,\u201d that 100th person might be in love.<\/p>\n\n\n\n

It is what we hope for, as creators: that the work resonates with an audience. But with that resonance will inevitably come interaction. That person who comes to that local store signing, the fella who drags a short box of comics to a convention appearance, the bloke who wants to buy you a beer\u2014you will find yourself face to face with your reader.<\/p>\n\n\n\n

Once you get over the natural disadvantage that can come with this interpersonal transaction\u2014it will never be not weird talking to someone who knows more about you than you know about them\u2014there are three things to keep in mind.<\/p>\n\n\n\n

They\u2019re Nervous, Too<\/strong><\/h6>\n\n\n\n

While comics is a collaborative medium, we do much of our work in solitary. It\u2019s totally okay if you feel a little bit of social anxiety. Interacting with the public is inherently weird. And they are not expecting you to be some kind of TED-talk-ready personality. Just take a deep breath and move on to \u2026<\/p>\n\n\n\n

Be Gracious<\/strong><\/h6>\n\n\n\n

Thank them for buying your book. I know it sounds obvious, but still: comic books are increasingly becoming a luxury item. They are only getting more expensive\u2014and if someone is making the effort to travel to an actual brick-and-mortar store to buy your work when they could be buying ANYTHING else, and then making the effort to come and see you, that\u2019s worth a thank you.<\/p>\n\n\n\n

Be Mercenary<\/strong><\/h6>\n\n\n\n

And I don\u2019t mean shoot them for money, I mean do this: shake their hand, look them in the eye, ask them their name. Engage in whatever small talk ensues and then, when it\u2019s clear the interaction is coming to a close, thank them BY NAME. It is such a small thing, and costs so little to do, and it will mean so much. Because you made the effort. Yes, it seems calculated\u2014like you\u2019re faking sincerity. And it kind of is \u2026 but what matters is the result. That fan feels good about being a fan. And there\u2019s nothing at all wrong with that.<\/p>\n\n\n\n

And if you are out in the world, outside of the normal context for a fan interaction, do all of the above anyway. It is easy to chafe and get chilly. Don\u2019t.<\/p>\n\n\n\n

About a decade ago or so, I was having lunch with a writer\/director while I was working at Entertainment Weekly<\/em>. When we were done, he was catching a cab to go somewhere fabulous and I was going back to the office.<\/p>\n\n\n\n

In the time it took to walk from the front door of the restaurant to the street, he got stopped three times by people who wanted take pictures with him. (And this was long enough ago that they weren\u2019t selfies on iPhones\u2014they were honest-to-goodness cameras.) Every person who asked got a \u201cAbsolutely, come on in.\u201d<\/p>\n\n\n\n

After the impromptu photoshoots but before he got in the cab, I asked him why he was so cool about that. And I\u2019ll never forget what he said: \u201cThat person will only ever meet me once. And they will remember how it went down. Every time someone mentions my name, that person will either be able to say, \u2018That dude was really cool\u2019 or \u2018That guy was a schmuck.\u2019 And that will be his or her impression of me for the rest of their lives. So if I\u2019m having a crappy day, or if I really don\u2019t feel like talking to anyone, how much does it cost me to put all that aside for 30 seconds? To maybe make a fan for life?\u201d<\/p>\n\n\n\n

If you only have one shot to win someone\u2019s allegiance, and if it costs nothing but time and attention and a modicum of grace\u2014don\u2019t throw away your shot.<\/p>\n\n\n\n

\n\n\n\n

Marc Bernardin\u2019s Devourer of Words appears the third Tuesday of each month here on<\/em> Toucan!<\/p>\n<\/div>\n\n\n\n

\n

Written by<\/p>\n\n\n

Marc Bernardin<\/div>\n\n\n

Published<\/p>\n\n\n