{"id":2433,"date":"2014-06-03T15:00:00","date_gmt":"2014-06-03T22:00:00","guid":{"rendered":"https:\/\/www.comic-con.org\/toucan\/?p=2433"},"modified":"2024-01-08T15:04:45","modified_gmt":"2024-01-08T23:04:45","slug":"maggies-world-018-spread-the-word","status":"publish","type":"post","link":"https:\/\/www.comic-con.org\/toucan\/maggies-world-018-spread-the-word\/","title":{"rendered":"Maggie’s World 018: Spread the Word!"},"content":{"rendered":"\n
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MAGGIE’S WORLD<\/span><\/span><\/p>\n\n\n\n

Maggie’s World 018: Spread the Word!<\/h1>\n\n\n
Maggie Thompson<\/div><\/div>\n\n\n\n
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How did you find out about comics? Did your parents subscribe to a newspaper, where you followed the funnies every day? (Sundays in color!) Was there a comics rack where you shopped? Did your friends go to a comics shop that you eventually located?<\/p>\n\n\n\n

In the 1940s, comic books and strips were everywhere: on racks in grocery stores, newsstands, department stores, and train stations.<\/p>\n\n\n\n

Mind you, comics were pretty much regarded as entertainment fit only for kids (if then) or as a break from the serious news contained in the rest of the newspaper. While comics were everywhere, providing a common experience for kids all over America, many potential readers were put off by that attitude: that comic books were meant only for kids and people who couldn\u2019t handle text without pictures.<\/p>\n\n\n\n

These days, comic books and strips are everywhere: on clothes, in games, on bookstore shelves, in movies, on cable channels\u2014and, yes, at comics shops and conventions. But, strangely, many potential readers these days are actually intimidated by the perception that comics are too adult and complicated for an average reader to follow.<\/p>\n\n\n\n

In other words, we still need to reach out to those who Don\u2019t Quite Get Comics. How do we do that?<\/p>\n\n\n\n

In 1966, in a small newsstand in Cleveland, Ohio, Don and I overheard a boy of 10 or so exclaim excitedly to the adult with him, \u201cI didn\u2019t know they had a book<\/em> about Batman!\u201d<\/p>\n\n\n\n

Frankly, that\u2019s one of the best devices we still have to spread the word about comics: Movies, games, and TV shows give potential readers the news that there are books<\/em> about these licensed entertainments.<\/p>\n\n\n\n

Nevertheless, there are surely many other ways we can let people know that comics can be a source of endless pleasure for us all.<\/p>\n\n\n\n

Two outreach programs have been put in place by the comic-book industry itself, and they work pretty doggoned well: Halloween ComicFest (scheduled for its third outing this October) and Free Comic Book Day (the 14th of which will come in 2015). The first trial of the Halloween idea was, I think, the \u201cMarvel Treats\u201d1987 mini-comics project. It offered packs of \u201c16 mini comics per bag\u201d for $2.95: \u201cThe Safe Halloween Treat for girls and boys!\u201d There were four each of special issues of Star Comics\u2019 Heathcliff<\/em> and Care Bears<\/em> and Marvel\u2019s Spider-Man<\/em> and Captain America<\/em>. (Marvel\u2019s Carol Kalish joked privately at the time that the promotional tag might be, \u201cRot their minds, not their teeth.\u201d)<\/p>\n\n\n\n

Many comics shops now offer Halloween comics in an event similar to Free Comic Book Day: Basically, the two events are industry outreaches by comics shops, which have to pay for what they give away to folks who enter their stores.<\/p>\n\n\n\n

Which means there are two special shop celebrations per year, but we can\u2019t just leave it to the generosity of Diamond Comic Distributors and the shops. We all need to help. Do you visit a comics shop often? Have you considered making a weekly party out of your trip? Do you bring your friends or meet them there? How about the kids? If you can\u2019t get there for New Comics Day (Wednesday) every week, have you considered making your comic book store visit at least a monthly event?<\/p>\n\n\n\n

Give comics as gifts.<\/strong><\/h6>\n\n\n\n

There\u2019s some sort of comic book for virtually every potential recipient on your list. Ask whether you can order an existing book through your comics shop: The more we can help the shop, the more likely we are to have<\/em> the shop. Then, if it can\u2019t help, ask your bookstore: The more we buy from bookstores, the more likely we are to have<\/em> bookstores. And, yes, you can also spread the search to auctions, Amazon, eBay, conventions, flea markets, and ever more spots where you can find otherwise-unavailable, oddball, or novelty items.<\/p>\n\n\n\n

Participate in pop-culture conversations.<\/strong><\/h6>\n\n\n\n

Yes, even these days, there are some who don\u2019t know \u201cthey have a book<\/em> about Batman\u201d! Or many more great comics. You might think that, with \u201cComic-Con\u201d on magazine covers, everyone knows about comics, but everyone doesn\u2019t. Yet. Share the knowledge.<\/p>\n\n\n\n

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There\u2019s nothing quite like seeing creators demonstrate How It\u2019s Done. Cory Carani, Jeff Moy, and Jordan Gunderson were among the artists who appeared at Westfield Comics in Madison, Wisconsin, earlier this year.<\/p>\n\n\n\n

Go public.<\/strong><\/h6>\n\n\n\n

If you\u2019re a fan, do you read your comics in public? If you\u2019re a creator, are you willing to work occasionally in public spaces? (Yes, many creators are introverts. Or work at their best in private. And, yes, convention fatigue is a reality. Nevertheless, the more you make it clear that comics aren\u2019t a secret, the more you make them public.)<\/p>\n\n\n\n

Tweet.<\/strong><\/h6>\n\n\n\n

Did you read a great story, new or old? Can you Tweet memorably (humorously, intriguingly) about it? People increasingly add pictures to their Tweets, and we\u2019re all about communicating with pictures. (Hey, you can also stay in touch with many of your comics favorites by following them on Twitter. Just a thought.)<\/p>\n\n\n\n

Facebook works, too.<\/strong><\/h6>\n\n\n\n

Show your family, school buddies, friends: This cartoon is terrific! That website made me laugh! He\u2019s one of my favorite writers, and you should see his blog! She\u2019s a fantastic artist! I just met this animator! I\u2019ve linked to this online strip, and I\u2019ve printed a copy to put on my refrigerator!<\/p>\n\n\n\n

You can support comics in many ways: buying what you love from writers and artists and companies whose work you enjoy, buying what you love from comics sources that have served you well, buying back issues from sellers who have provided what entertains you. (There are so many! You can start with sellers you meet at conventions; remember, they\u2019re selling all year. You can find great auction sites, store sites, and more.)<\/p>\n\n\n\n

Link to reviews by critics whose advice has served you well in the past.<\/p>\n\n\n\n

In fact, the very variety and quantity can be intimidating\u2014as intimidating as the Internet used to be. (As intimidating as the Internet still is to some.)<\/p>\n\n\n\n

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National Public Radio\u2019s Pop Culture Happy Hour podcast was performed before a live audience for the first time in 2013. (Left to right) Stephen Thompson, Trey Graham, Glen Weldon, and Linda Holmes covered a variety of topics, and comic books were among them.
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If you participate in other popular-culture fields, consider introducing a comics topic at events devoted to those areas. At the 2014 WisCon science-fiction convention, for example, creator Stacie Arellano, appearing on a \u201cComics Creators Talk Shop\u201d panel, advised recommending your favorites in whatever electronic social media you may find yourself. \u201cShare the love, share the link,\u201d she said.<\/p>\n\n\n\n

Exactly.<\/p>\n\n\n\n

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Maggie\u2019s World by Maggie Thompson appears the first Tuesday of every month here on Toucan!<\/em><\/p>\n<\/div>\n\n\n\n

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Written by<\/p>\n\n\n

Maggie Thompson<\/div>\n\n\n

Published<\/p>\n\n\n