When you visit your favorite comic book store, maybe you’ll bump into an old acquaintance at the new comic display or make a new friend discussing the latest issue of an ongoing story.

Do you get your comics pulled ahead of time or do you peruse the comics rack to get your favorites and maybe spot something out of the ordinary? Either way, the comic book store is a place that builds community. The helpful staff can point you to books that suit your tastes and introduce you to a wider variety of stories. You can strike up friendships with the staff and other customers over the heroes and villains that inhabit the comics universe.

Will Eisner, pioneer of the graphic novel art form and creator of The Spirit, believed that comic book stores are a vital link in bringing wonderful stories and exciting artwork to the reading public, and we at San Diego Comic Convention agree with him.

In these challenging days for brick-and-mortar stores, it’s more important than ever to recognize and celebrate the comic book stores that do an outstanding job of supporting the comic art medium both in the industry at large and in their local community with the Will Eisner Spirit of Comics Retailer Award.

Comics fans worldwide can nominate their favorite stores here on the Comic-Con website. The 2025 Spirit of Comics Award will be given out as part of the Will Eisner Comic Industry Awards on Friday evening, July 25, 2025, at Comic-Con in San Diego.

You can nominate your favorite store! Click here to read the nomination guidelines and to access our online nomination form.

In the past, stores previously awarded the Will Eisner Spirit of Comics Retailer Award were ineligible to win a second time. In 2022, we modified our acceptance criteria for the Spirit of Comics. Now stores that have received the award in the past will be eligible to be nominated again if they meet specific criteria. For a previous recipient to be eligible, either: A) They must be operating under new ownership for at least two years, or B) It has been ten years since the store received the award. It is our hope that these additions to our acceptance criteria will inspire comic stores to continue to improve, evolve, and engage with their communities.  

The deadline for nominations is April 18, 2025. So hurry and nominate your favorite store now!